Personas for Webton

Over the duration of 1 month, I researched and gathered data on users of the popular Webtoon app. I created surveys to collect data from users that would use the app to read webtoons on Google Forms and distributed it through my colleagues and peers. Using information from the data gathered, I created a persona based on answers received that encapsulated the majority of users. I found that users typically sought after an application that had constantly updating stories and chapters. From the surveys, I also selected a popular character that would act as a chatbot to enhance the app's experience for users. The chatbot mimcs the personality of the comic character and recommends stories and notifies about chapter updates for users. Even more so, with external research, I created a complimentary persona based on authors of the Webtoon app. Creators and authors were seeking a platform that would promote their digital art comics and already had an established user base. All of the information gathered was organized into persona cards that introduced the likes, dislikes, needs, and goals of each persona.