Variable Data Invitations

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Client
University of Houston - DIGM 3351
project type
Print
project year
2022

"A Spotlight for Design: Digifest highlights individuals." 

With this concept, I aimed to search for design inspiration that had a central focus on individuals. This effect was achieved after stylistic inspiration that used a collage-like style with distinct images and abstractions layered under the main subject. Repetition and color hues work together to emphasize an individual or center image. My original concept followed the idea of using a web of humans to allude to a visual that would attract the different digital media can span. But due to time constraints, I reworked the concept to spotlight seniors with an abstract approach utilizing shapes, colors, grids, and lines. Keeping with the theme of showcases, this concept sets out to visualize how students are spotlighted. 

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